Mapping Every Country S Favorite Toys In 2023
Whether it’s the Barbie your little one has in mind, or the more STEM-oriented Oppenheimer doll*, the wish lists of kids around the world are shaped by the culture around them. And yes, that means Barbie is set to be a best-seller this winter — the doll and its spin-off merch have already rescued Mattel from a disappointing year. It also means STEAM-based toys will make an impact. This year, with AI changing the career outlook of young people, two-thirds of parents are thinking about how the toys they buy help build a skill set, whether STEAM-related or “even skills like cooking, sewing, baking, and cleaning,” according to the Toy Association....